Job-based Personas
Augmenting personas with jobs to be done Design personas have been around since Alan Cooper created them in the 80s. However, the concept of using archetypal market segmentation to help develop...
View ArticleTake your vendor to work
One of our clients did something really neat. Last week was AWESOME! I’ve been dying to share what I did last Thursday, but I had to wait until I got permission. And, although I have permission ...
View ArticleExperience design deliverables
Understanding the products experience designers produce UX deliverables have been a source of confusion since the term “UX” was coined in 2004. In fact, the term UX (or user experience) has recently...
View ArticleExperience design templates
24 UX deliverable templates created by Hostile Sheep A little while ago, Hostile Sheep published a UX deliverable matrix we produced to help some of our clients understand the kinds of things we can...
View ArticleMoving away from Medium
It’s 2024! Happy New Year to everyone; new friends and old friends. I’ve been giving a lot of thought to the future of Hostile Hostile Sheep over the past couple years and this year will ...
View ArticleNew Hostile Sheep: The Logo
Hostile Sheep is changing and it's really exciting. One of the first things we did, in preparation for 2024, is a reevaluation of our brand. While we've evolved the brand in the past, this may ...
View ArticleHow LinkedIN supported my career, until it didn’t.
LinkedIN changed me and I started to hate who I became. I reluctantly joined LinkedIN in 2007, about four years after it was first launched. At first it was more of a digital rolodex; a ...
View ArticleIt begins with a single step.
"A journey of a thousand miles begins with a single step." My grandmother used to reassure me using this quote when I was growing up. When things seemed so big that I couldn't possibly make ...
View ArticleContinuous improvement is not a straight line
Continuous improvement (often called continual improvement, more on that later) is commonly misperceived as being a process intended to move the needle in a positive way regarding a system, product or...
View ArticleDirecting and managing systems
Hostile Sheep has worked with dozens of organizations to design systems their customers love. After a decade of working with a wide spectrum of organizations, from fortune 100 companies to startups to...
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